Latest in Blue

Image credit:

Dell tweaks its logo just subtly enough for nobody to notice

Vlad Savov
November 23, 2010
Share
Tweet
Share

Sponsored Links

A vital, mind-boggling stat: back in 2007, Dell used to have 800 creative teams churning away on its brand identity around the globe. Talk about fragmentation! Well, the company that Michael built wasn't happy with the disparate messages its ever so slightly different logo variations were sending to customers, and so over the summer it introduced a definitive new design. Yes, to most people it's just a blue circle wrapped around the familiar all-caps name and tipsy E, but oh no, it's so much more. For starters, that new blue is a custom shade that you won't find in any conventional color book, now called Dell Blue, and it's seconded by a Dell Gray (fitting for a business-centric operation) and a whole palette of specially selected extra colors. Additionally, the lettering is now a little taller and squarer, with the E extending above and below its brethren by tiny little bits. Oh, and there's an exciting new typeface for the company's slogan -- check it out after the break.



All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
Amazon’s free news app on Fire TV now features local stations

Amazon’s free news app on Fire TV now features local stations

View
The first phone with an under-display camera goes on sale December 21st

The first phone with an under-display camera goes on sale December 21st

View
Voyager probes detect a new form of cosmic ray burst from the Sun

Voyager probes detect a new form of cosmic ray burst from the Sun

View
Razer reveals Hammerhead Pro earbuds with ANC and THX audio

Razer reveals Hammerhead Pro earbuds with ANC and THX audio

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr