Latest in Apple

Image credit:

The Engadget Interview: Sir Richard Branson on Project and the iPad

Nilay Patel
November 30, 2010
Share
Tweet
Share

Sponsored Links

So we were lucky enough to sit down with Sir Richard Branson at this morning's launch of his iPad-only Project magazine, and just like the last time we hung out, our conversation was both entertaining and illuminating. The highlight? In addition to telling us that Project would eventually hit both Android tablets and other devices "in time," Sir Richard was totally candid in saying that he had "no f**king idea why" Project was only on the iPad and not on the web -- although he did say Project was a "proper magazine" and not "just thrown together for the web." (Ouch.) Sir Richard was also excited about the possibilities for advertising, saying that the new medium can "bring advertising alive." We've definitely got our doubts about limiting content to one platform without any robust sharing options -- and we obviously think it's possible to do high-quality content on the web -- but there's no doubt that Sir Richard is an extremely charming pitchman, so make sure to check out the whole interview.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
Scientists find neutrinos from star fusion for the first time

Scientists find neutrinos from star fusion for the first time

View
The best Black Friday tech deals that are already available

The best Black Friday tech deals that are already available

View
Apple's Intel-powered MacBook Air falls to $799 ahead of Black Friday

Apple's Intel-powered MacBook Air falls to $799 ahead of Black Friday

View
'Mechwarrior 5' will arrive on Xbox in spring 2021

'Mechwarrior 5' will arrive on Xbox in spring 2021

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr