Sphero toy ball rolls itself, you control it with your smartphone

Don't have the airspace required for an AR.Drone? Gearing up for its CES 2011 debut, Sphero is a small, robotic toy ball made by Orbotix, and controlled remotely via Bluetooth and your smartphone's tilt sensor. A ball that moves by itself? Call us lazy (too lazy to roll a ball even), but we think this is a toy whose time has come. Sure, the whole thing is pretty straightforward, although we hope that once iPhone and Android developers get ahold of that open API we'll see plenty in the way of augmented reality gameplay: a maze or a racing game of some sort would make this thing quite coveted, in our opinion. Catch a video of the prototype in action after the break.