How to pronounce ASUS (video)
![](https://s.yimg.com/ny/api/res/1.2/hkAD0Baf8YoOPiahoLVTGg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MA--/https://s.yimg.com/uu/api/res/1.2/RHiXSd6x.OxtkYjHTBXGvw--~B/aD00MDA7dz02MDA7YXBwaWQ9eXRhY2h5b24-/https://www.blogcdn.com/www.engadget.com/media/2010/12/asuspronounciation12182010-1292608252.jpg)
A-suh-ss? Ah-sue-ss? As-ses? Nope, all wrong. We've been informed by ASUS that its head honcho has recently set a new rule in an attempt to rid our frustration, so what used to be "Ah-seuss" is now "A-seuss" (or "Eh-SUS" according to Taiwanese phonetics, as pictured). The logic behind this? Apparently it's a direct chop from the pronunciation of "pegasus" -- the origin of the company's name -- which ironically seems to favor the former diction. Anyhow, let's not confuse ourselves any further and just study this lovely lady's video demo after the break.
The correct pronunciation:
The old pronunciation: