A brief and anecdotal history of the Verizon iPhone 4 deal

It's time to start penning the epilogue to the story of how Verizon and the iPhone came to be happily betrothed yesterday. We've already heard a good deal about how the last suitor failed to live up to expectations, but this report keeps the focus predominantly on the newlyweds and their courtship. The agreement came last year and was brokered by Verizon President Lowell McAdam and Apple COO Tim Cook, with input from CEOs Ivan Seidenberg and Steve Jobs (naturally), and though the commercial aspect only took about a day, the preceding technical hurdle was a six-to-nine months ordeal. That entailed putting Verizon cell towers at Apple HQ to check signal and avoid reliability troubles, as well as having Verizon's Executive Director of Technology David McCarley work in Cupertino for more than a year. As for the rest of the deal, both parties agreed to share inside knowledge (Verizon's network plans for Apple's device plans -- wouldn't you like to know) and Verizon had to agree to a logo-free device. Which, given the sure-to-be mindblowing sales, probably isn't a hard pill to swallow.