Oh, honey. Sony PlayStation's (entirely fictional) Kevin Butler holds many (also fictional) positions within the company, but apparently none of them require him to keep up with (very real) news events. Travis La Marr (aka @exiva) tweeted the now-infamous PS3
Update: As Digital Foundry points out, this sequence actually refers to the USB dongle ID generator key, also used for PS3 security circumvention.
[Thanks, Scott M]