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Google Social Search update makes your friends more relevant, difficult to ignore

Christopher Trout, @Mr_Trout
February 19, 2011
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Google's been talking up its Social Search function for sometime, but up until now your friends' tweets probably haven't made it to the top of your search results -- unless of course you're besties with TMZ, and you've been searching the Miley Cyrus bong salvia rip again. Thankfully, it looks as if that could change with El Goog's latest update to the socially minded search function, which now mixes updates from your contacts' various online accounts, like Twitter, Facebook, and YouTube, in with the standard search fare -- pulling them up from their previous position at the bottom of your results. Google's also included a photo and annotation to show the origins of relevant links, and given you the ability to manage how you connect your accounts -- either publicly through your profile or privately through your account. The new functions started rolling out yesterday, which means you could be seeing a whole lot more from those contacts you regretted friending in the first place. Isn't social media a wonderful / disastrous thing?

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