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Apple's announcement timing is uncanny

Mike Schramm
02.24.11
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Tony Bradley at Macworld points out something interesting that I've also been thinking about: Apple is being awfully sneaky with its timing when it comes to product announcements.

The upcoming March 2 event happens to land not only right around the time that Motorola's much-anticipated Xoom tablet will hit consumers' hands, but also right in the middle of next week's Game Developers Conference, when quite a few developers will be announcing new games for both the iPad and Android tablet platforms. The timing seems more than coincidental, especially with all of the announcements we've seen today.

And this isn't the only recent Apple announcement apparently targeted at shaking things up: The Mac App Store's launch date was set for January 6, right as this year's CES was underway in Las Vegas, and much of that show's sidetalk was taken up by rumors of the Verizon iPhone, which was announced a few days later on the 11th.

You could argue that this is just good business, and you'd be right -- with its keynote events, Apple is the uncontested leader in product messaging for tech, and timing is a big part of that. If Apple is going to announce an iPad 2, why wouldn't it be right when everyone's focused on tablet software? (Not to mention that the event is being held at Yerba Buena, right next door to the convention center). But at the same time, it's quite a coup, hijacking the attention of press and developers without any official involvement in the event they're there to attend.

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