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HTC ChaCha to be known as ChaChaCha in Spain, somebody didn't do enough market research

HTC ChaCha to be known as ChaChaCha in Spain, somebody didn't do enough market research
Vlad Savov
Vlad Savov|March 2, 2011 7:56 AM
As it turns out, the word "chacha" is used as a term of disparagement in the Spanish language. Coincidentally, perhaps after somebody hit HTC's marketing genii with a Spanish phrasebook, the HTC ChaCha will hereafter be known as the ChaChaCha in the land of sun, sand and siestas. This follows mobile search engine ChaCha suing for trademark infringement a couple of days ago and serves as an instructive example of why one should do one's market research before deciding to use one's internal codenames as retail product nomenclature.
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