MIT Media Lab gets a multiplicitous new logo (video)

Logos can be surprisingly divisive things, so the MIT Media Lab has decided to cheat a little bit with its new identity: it won't have just one logo, it'll have 40,000. You heard / read / imagined that right, the new Media Lab logo will simply be the concept of three intersecting "spotlights," composed of three colors, straight lines, three black squares, and a few blending gradients. There's an algorithm behind it all, which is used to generate a unique logo for every new member of staff, meaning that although trademark claims may be a headache to enforce, originality will continue thriving in the Lab for a long time to come. Hit the source link to learn more or leap past the break for a nice video rundown.