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Netflix beefing up service center in preparation for global launch

Thomas Ricker, @trixxy
March 31, 2011
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It's no secret that Netflix has grand plans to expand its global footprint that now feeds media to some 20 million North American subscribers. Hell, the company was boasting of the "significant dollars" allocated to its 2011 international expansion plans just four months ago. While nothing's official yet, we've unearthed a few tantalizing openings posted to the Netflix job site over the last few days that could point to an imminent launch. Notably, Netflix's customer service call center in Hillsboro Oregon is gearing up to expand its scope of operations beyond North America. Two new job postings for a Training Supervisor and Quality Assurance Analyst both mention the need to prepare for "rapid" international expansion and "will support a specific country / region outside of North America." The Training Supervisor is being hired specifically to educate customer service reps in preparation for that future international growth. Neflix is looking for fluency in English in addition to Dutch, French, German, Italian, Japanese, Korean, Portuguese (Brazilian and European), and Spanish (Latin American and European), leaving things pretty wide open with regard to the countries targeted for initial launch.

We do know that Netflix had plans to launch in the UK way back in 2004 -- plans that were ultimately scrapped in order to focus on its core US business (and later Canada). But if not the UK then we should at least expect to see Netflix target the European continent first if a statement attributed to CEO Reed Hastings from way back in January of 2010 still rings true: "the big market for Hollywood content (after the U.S.) is Europe...Third is Asia. Fourth is the rest of the world." Can't let Amazon have the market to itself now can we Reed?

[Thanks, Chico]





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