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Panasonic Viera AR Setup Simulator app augments the reality of your TV dream (video)

A cardboard cut-out, really? You pasted a 50-inch rectangle of stiffened paper to the wall in order to preview the flatscreen of your dreams within your new Vitsoe shelving system? For shame. A true nerd, nay, a real man would have cast aside those arts and crafts for Panasonic's new Viera AR Setup Simulator app. Just grab the wall or pedestal AR marker from the printer and place it wherever you hope to showcase that new Panny. Then watch the app augment your reality through the iPhone's camera. Don't cost nothin' but your time, starting with the 60 second video embedded after the break.

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Panasonic Released "Panasonic VIERA AR Setup Simulator", iPhone*1 Application That Enables Simulation of VIERA Being Setup in a Room

OSAKA, Japan--(BUSINESS WIRE)--Panasonic Corporation (NYSE:PC)(TOKYO:6752)("Panasonic") developed "Panasonic VIERA AR Setup Simulator" using AR (augmented reality*2), iPhone application that enables to see when VIERA is setup by integrating real-time generated CG to camera captured images of real space such as living room. The distribution began on April 27, 2011.

Panasonic VIERA AR Setup Simulator on YouTube:

Print out special AR markers (2 types: With Pedestal and Wall-hanging), place it where you like to setup VIERA, and look at the marker with iPhone camera that the application has been downloaded, then an image of VIERA will appear on a display. Even when you change a viewing angle, CG image of VIERA will be displayed with a correct angle as if VIERA actually exists there.

This application supports VIERA lineups that varies between countries and regions and displays a lineup according to a user's country and region of residence. Countries and regions are free to switch.*3

The simulation results can be captured with a camera and be shared with family and friends via e-mail, twitter and facebook.

In the future, "Panasonic VIERA AR Setup Simulator" will contain the product lineups around the world as well as the languages.*3

"Panasonic VIERA AR Setup Simulator" Introduction page:

*1: Requires iPhone 3G or later, iOS3.1 compatible

*2: Abbreviation for augmented reality. Technology that appends information to real environment using computer and/or the term that refers to the environment which information has been appended to real environment.

*3: Lineups available only for the United States, Japan and Europe as of April, 2011.

Application Specification

Price: Free
Size: 19.9MB
Operation environment: iPhone3G, iPhone3GS, iPhone4, iPod touch (4th generation) / iOs higher than iOS 3.1
Language: English, Japanese