Blu e-cigarettes help you make friends, light up when you're near another Blu smoker

Oh, that old adage: smoke, be cool, make friends. Die. Well, e-cigarette manufacturer Blu is now trying to resurrect that image, albeit perhaps without so much of the death bit, by making its packaging more sociable. It's new "smart packs" are equipped with radio sensors that detect when a fellow Blu smoker comes within 50 feet, causing your box to light up and vibrate. This is meant to encourage you to go over and make conversation, like "Hi, so, er... you also spent $80 on a pack of battery-powered smokes. Is that fur real?"