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Nostalgia: Steve Jobs tours the first Apple Store at Macworld 2001 (video)

Brian Heater
May 19, 2011
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Since we'd rather not attempt to pick out a birthday present for the retail store that has everything, we're breaking out the home movies to see just how far it's come in the past decade. Here's some footage from Macworld 2001, in which a chipper Jobs takes us behind the wood barricade for a "little private tour" of the first ever Apple Store in Tysons Corner, VA, showing off a rear-projection screen for playing commercials and debuting the hyperbolically-named Genius Bar. All said, not that much seems to have changed with the stores in the past ten years, save, of course, for the inventory -- of particular note are the MP3 player and PDA sections, both populated with third-party hardware. Apple would scorch the earth of the music player market later that year with introduction of the iPod. The personal organizer still had a little time left, but surely even back then the iPhone was a twinkle in old Steve's eye.





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