Motorola Mobility CEO Sanjay Jha took time yesterday to talk business strategy, the advantages of Android, and to take developers to task for poorly optimized apps. At several points during the 50-minute chat the topic turned to lackluster battery life, and Jha placed blame squarely at the feet of hastily tested apps -- which he said can sap between 30 and 40 percent of your phone's juice. The chairman even suggested their effect on longevity and performance were the impetus behind 70 percent of handset returns. But, the company has a solution, and (surprisingly) its name is Blur. In a moment of presumably unintentional creepiness Dr. Jha said, "MotoBlur allows us to know, with precision, what battery life you're seeing," before suggesting that future phones could warn you about power draining apps and bandwidth hogs. What wasn't clear though, was if he was talking about the existing Android battery manager or if Motorola has been collecting usage data -- since we never opted-in to such a program, we're really hoping it's the former. Hit up the source link for the entire conversation, you'll find the relevant bits at the 4- and 25-minute marks.