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ASUS UX21 to be priced at less than $1,000, says Commercial Times

Vlad Savov
June 6, 2011
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The ASUS UX21, that 11.6-inch cake slicer that doubles up as an ultrathin laptop, is coming in September with a price tag of less than $1,000. That's according to the Commercial Times, which cites supplier sources in identifying ASUS' aggressive pricing strategy. Word is that the Taiwanese company is aiming to price the UX21 at 80 to 90 percent of the cost of Apple's competing products, namely the MacBook Air family. Of course, with a second-gen Intel Core i5 (or i7) CPU inside it, ASUS' new laptop has a significant spec advantage over Apple's similarly aluminum-encased laptops, so we'd argue simply matching the MBA's price will ensure the UX21 flies off store shelves. ASUS has a fine recent history of breaking through price barriers, as shown by the $200 Eee PC X101 that was announced alongside the UX21 at Computex, so if anyone was going to give us a 17mm-thick slab of up-to-date gorgeousness for less than $1,000, it probably had to be Jonney Shih's crew.

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