Sony 3D Experience brings free on-demand movie trailers, sports clips to Bravia TVs

HDTV manufacturers have used a variety of tactics to attract customers to the 3D segment, bundling free glasses, discounting Blu-ray players, and nearly eliminating unsightly bezels, but with content selection still incredibly limited, there's been little incentive for consumers to shell out extra cash for a 3D set. Sony's new 3D Experience sets out to expand those content offerings, streaming on-demand sports highlights and select movie trailers to Bravia LCD TVs, and eventually Blu-ray players and home theater systems. The Experience launches with just 30 clips in the US, Canada, France, Germany, and the UK today, but will eventually grow to include more movie, music, sports, and documentary titles. There's no word on whether or not we can expect full-length films (or anything else we may actually be interested in watching) in the future, but with a commitment from Samsung to launch paid content later this year, we imagine Sony won't follow too far behind.