Latest in 3d blu-ray

Image credit:

Report: 3.5 million 3D Blu-ray discs 'sold' in first year, half were bundled with hardware

Zach Honig
July 15, 2011
Share
Tweet
Share

Sponsored Links


If we're looking at sales figures of 3.5 million units in the first year for a new laptop, smartphone, or camera, then we might be impressed. But 3D Blu-ray discs? When half were included in the box with a Blu-ray player? Man, that's gotta sting. Those numbers are based on an IHS Screen Digest estimate, tallying US sales beginning in June of 2010 and ending last month, though many larger titles didn't make their debut until later in the year. Still, if those results are even in the ballpark of official (unreleased) numbers from BD distributors, then things really aren't looking up for 3D. With fewer than 100 titles even available on Blu-ray, however, we're not really surprised that discs aren't exactly flying off the shelves. Obviously, as a growing number of movies are filmed in 3D we'll see BD title availability increase as well, but with the technology's lackluster beginnings over the last year and no sign that consumers are ready to spend more to embrace that new dimension, 3D may continue its slow crawl toward the mainstream for some time to come.


All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Microsoft Edge becomes the second most popular desktop web browser

Microsoft Edge becomes the second most popular desktop web browser

View
Safari flaw let intruders hijack cameras on iPhones and Macs

Safari flaw let intruders hijack cameras on iPhones and Macs

View
School districts ban Zoom over security concerns

School districts ban Zoom over security concerns

View
Twitter bans deepfakes that are 'likely to cause harm'

Twitter bans deepfakes that are 'likely to cause harm'

View
Honeywell says it built the world's most powerful quantum computer

Honeywell says it built the world's most powerful quantum computer

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr