Sony not giving up on Readers, new models expected in August

Word has come, straight from the mouth of Sony's vice president of digital reading, Phil Lubell, that the company has some new Reader models in the pipeline. According to Bloomberg the latest Kindle competitors will probably land in August, just ahead of the launch of the S1 and S2 tablets. Beyond that, it's all just a guessing game, but it's probably safe to assume the touchscreens and pleasantly hefty aluminum bodies will remain. Let's just hope, for the sake of Sony, the new models also come sporting a new low price. With the company's entry-level Pocket Edition starting at $180, it's had a hard time keeping up with the Nook and Kindle which start at $139 (without ads).