Android Market embraces fragmentation, allows multiple APKs for a single app

Google wants to keep its third-party app developers 'appy by letting them upload multiple APKs to the Android Market under a single product title. This means developers can subtly offer different versions of their app to suit different devices and OS versions without having to worry about mixed-up download stats, user reviews or billing data. They can also tailor their software to exploit the capabilities of a new handset or tablet without having to mess with their existing customers. What will the App Guy have to say about this?