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Intel Ultrabooks to sell for under $1000, take a page from ASUS' design book?

Joseph Volpe, @jrvolpe
August 5, 2011
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Back at Computex, Intel whipped out its magic 8-ball to predict a "you may rely on it" 40 percent share for the upcoming Ultrabooks market. While we can neither confirm, nor deny the company's powers of retail clairvoyance, we can point you to a purported bill of materials that would usher its line in at a sub-$1000 price. The report from Digitimes doesn't lay out the specific assembly costs, but pegs the chipmaker's 18mm and 21mm thick laptops at $493 - $710 and $475 - $650, respectively. Intel is also reportedly meeting with manufacturers in Taipei next week to figure out a way to deliver on the budget-friendly goal, aimed at producing 11 - 13-inch models for the thinner entries and girthier 14 - 17-inch models. If you're wondering what sort of form factor the company's after, take a glance at ASUS' UX21 and UX31 ultrabooks -- supposed reference designs for the svelte, Ivy Bridge-powered computers. We hope that's the only bit of strategy Intel cops, otherwise we're all in for a disappointingly priced ultraslim future.

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