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Google remains committed to TV business, expects more partners soon

Zach Honig
August 27, 2011
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Wondering what Mountain View has in store for Google TV -- that half-baked content platform available on only a small handful of devices? Well, it's not going away, apparently, and may even cross the Atlantic into Europe next year. Google Chairman Eric Schmidt is currently making waves in Scotland, giving Edinburgh International Television Festival attendees a rather vague overview of what the next generation of Google TV may look like. Schmidt said that the service has yet to take off because it's currently integrated with (a rather limited selection of) TVs, which we don't tend to upgrade more than once or twice a decade. He added that additional hardware and content partners will be coming soon, though, and didn't deny that Google TV could end up on Motorola cable boxes -- an obvious move, given the company's recent acquisition announcement. With widespread implementation and many more content partners, Google TV could definitely be a hit, but with ABC, NBC and CBS still unwilling to come onboard, the struggling service likely has a very rocky road ahead before it can be deemed a success.

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