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YouTube 'Merch Store' makes your artist channel a one-stop shop for the groupie goodies

Joseph Volpe, @jrvolpe
October 17, 2011
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Know what beats selling CDs (or USB sticks) and swag out of the trunk of your struggling band's party wagon? Striking a deal with Google to pitch those wares on the interwebs, that's what. Rolling out to official YouTube partners over the next few weeks, the newly created Merch Store will offer fans from all across the globe an opportunity to purchase MP3s, tickets for concerts and gatherings, and, of course, merchandise straight from your dedicated page. Helping ol' Mountain View make these coffer-filling goodies available are a handful of established online retailers like Amazon, iTunes, Songkick and Topspin. So, if you just can't wait for the Rebecca Black arena rock tour to blitz through your small town, keep clicking refresh on that artist channel for the inevitable slew of merchandising, merchandising.





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