Barnes & Noble launches in-store Nook stations

Brian Heater
B. Heater|11.07.11

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Barnes & Noble launches in-store Nook stations
Nook
The e-reader competition is clearly *ahem* heating up this holiday season. Barnes & Noble today announced the launch of a brand new Nook Tablet and offered up some nice discounts on its existing Nook Simple Touch and Nook Color devices. So, what kind of competitive advantages can old B&N possibly give over a mega-online retailer like Amazon? Stores! Hundreds of them! The company is harnessing its brick and mortar locations to give users a place to get friendly with its new devices. Check out some shots of the Union Square shop in New York City below.
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