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Say hello to the iShred, snowboarders' tribute to Steve Jobs (video)

James Trew, @itstrew
November 19, 2011
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Every third Thursday, the team at California based Signal Snowboards like to spice things up some and make something a little more outside the box. This time around the team decided on creating a fitting tribute to Steve Jobs -- a custom ride complete with built-in iPad -- and thus the iShred was born. By no means a cut-and-shut affair, the team take inspiration from the simple, yet creative, design principles that led to ideas like the iPad Smart Cover. A layer of ABS with a cut out for the screen sits atop an all aluminum base, sandwiching an Apple-esque illuminated Signal logo -- presumably so you know when your WiFi is on while heading off-piste. Power is cleverly supplied only when contact is provided by the presence of a rider. If you think this is all just for show, think again, as they final product gets taken out on the slopes and put through its paces, complete with a bit of après-ski Facetime.







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