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Sony Ericsson to become Sony in mid-2012

Daniel Cooper, @danielwcooper
December 5, 2011
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Sony and Ericsson's decade-long partnership may have humbled Kim Kardashian, but dwindling market share and an over-reliance on feature phones signaled the end of the affair. Ericsson will have until "mid 2012" to clear its things from the spare room before the electronics giant begins a new solo venture. The revitalized enterprise will leverage its parent company's brand strength, R&D and content (since it owns a massive chunk of the entertainment industry) and in comments made to Times of India, company Vice President Kristian Tear said there would be a "fierce" advertising push to restore the company's reputation as a major player worldwide -- before taking a Pilates class to try and fit back into its bachelor pad.

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