First, we we're told multiple user accounts were a no-go, then this was withdrawn. Now, it seems that's now been retracted. According to an email send by a Sony representative to Wired, the PSN account on the PlayStation Vita is "tied to the hardware and the memory card" and a simple removable storage switch-out won't suffice. You'll need to hit the big red factory reset button in order to use a different account on Sony's online network, the doorway to both online gaming and their digital store. This will lock down the opportunity to flit between different regional networks -- barring a wipe -- and is something to bare in mind if the temptation of an early Japanese release has you reaching for transpacific import options.
Sony backtracks (again), multiple accounts not supported on PS Vita
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