Mat once failed an audition to be the Milkybar Kid, an advert creation that pushed white chocolate on gluttonous British children. Two decades later, having repressed that early rejection, he completed a three-year teaching stint in Japan with help from world-class internet and a raft of bizarre DS titles. After a few years heading up Engadget's coverage from Japan, covering high-tech toilets and robot restaurants, he heads up our UK bureau in London.
