8:40PM We're off!
8:39PM Apparently Paul didn't think he could follow Mr. I.Am's ghetto blaster.
8:38PM And it looks like we're through.
8:38PM He's gone and now Otellini is talking about continuing to raise the bar.
8:37PM Will.I.Am just blew our minds with his ghetto blaster -- the Intel ultrabook.
8:37PM Thanks causing the people around us to flee in horror.
8:36PM But he's giving us a special sneak peak. THANKS INTEL!
8:36PM You can check out the first song in the project now at Intel.com, but it'll be limited to 10,000 downloads.
8:35PM Otellini is getting a little fidgety to. Some one should tell him that will.i.am is no threat -- Now Fergie, she's crazy.
8:34PM Presumably that's cause he just loves it so damn much.
8:33PM He's struggling to come up with the words to describe his experience with an ultrabook.
8:32PM He's doing some project where he'll be travelling to 12 cities in 12 countries and writing one song for each (that's 12 in total -- don't want you to have to take off your shoes).
8:31PM And now he's on stage.
8:31PM Will.i.am is talking up ultrabooks in a video now. Backed M83's Midnight City -- you know, good music.
8:30PM You'd think ultrabooks were an ugly daughter Otellini was trying to get you to date they way he keeps talking them up.
8:29PM And Otellini is back.
8:28PM Now we're looking at Windows 8 on a convertible Ultrabook in tablet mode.
8:28PM At this point they could probably just drop the mic and walk off the stage.
8:27PM Demoing the same trick with his phone -- like Google Wallet for your home shopping.
8:27PM Dude just used NFC to tap his MasterCard on an Ultrabook to automatically enter his payment on Target.
8:25PM MGO has a very touch friendly UI. And we're being "treated" to a clip of Green Lantern.
8:24PM The service will be available through Intel's AppUp center.
8:24PM MGO, a media service from Intel and some content partners coming later this year.
8:23PM Ok, so a 1.45GB copy of Cars was copied from an external drive to the ultrabook via Thunderbolt in about 30 seconds.
8:22PM Now we're demoing file transfers... This better impress.
8:22PM Using the touch screen to pan around a 360-degree panoramic video.
8:21PM Now there are some creepy people dressed up as various characters played by Johnny Depp staring at a camera.
8:20PM Touchscreen ultra book playing Fruit Ninja is next. We really need to get some new games to demo when showing off touch-capable machines.
8:20PM Does seem to stutter a little bit with the integrated graphics, but not too terrible.
8:19PM We're getting a Call of Duty demo on an ultrabook.
8:18PM And Otellini has stepped off for a breather we guess.
8:18PM Pile of Ivy Bridge machines out on stage now.
8:18PM It's got a sliding and pivoting screen.
8:17PM Now we've got some laptop, tablet hybrid on stage.
8:17PM Machines should conform to your needs, not the other way around -- we couldn't agree more.
8:17PM Now it's time to wax poetic and ask rhetorical questions apparently.
8:16PM And once again, Otellini stands alone.
8:16PM It'll be up for order in February.
8:16PM Bitlocker encryption and plenty of other enterprise-friendly features.
8:15PM Core i5 or i7 options.
8:15PM Clarke claims almost 9 hours of battery life -- we'll believe it when we see it.
8:14PM It's really quite nice looking. But lets hope they're lying about it not being just a pretty face.
8:14PM Gorilla Glass display for those of you that have trouble not shattering your laptops.
8:13PM It's nice to see a Dell laptop packing an aluminum lid and a carbon fiber base instead of plastic.
8:13PM Clarke keeps bringing up how long Dell and Intel have worked together, you might think Otellini was threatening to break up with him.
8:12PM XPS 13 is officially official.
8:11PM Dell has something "pretty special" today
8:11PM And he's got a shiny looking Dell laptop in his hands... wonder what it could be...
8:11PM Here come Jeff Clarke from Dell.
8:10PM We've got a wall of ultrabooks now, including models from Acer, ASUS, LG, and Samsung.
8:09PM Time for a video about ultrabooks and for us to take a nap with our eyes open.
8:08PM Now it's PC time.
8:08PM Otellini is such a tease.
8:07PM And just like that, it's gone.
8:07PM Atom to be specific. Incase you could guess.
8:07PM 22nm Intel tablet processor inside.
8:06PM Now we're looking at the Intel reference design for a Win8 tablet.
8:06PM Adidas is going run a couple of more consumer tests, but plans to have a major roll out in time for the London Olympics.
8:05PM The shopping wall is connected to a tablet where the purchase can be completed.
8:05PM It's actually a pretty neat visual -- some guy is swiping through footwear on a wall, check what people are saying about them on social networks and (for some reason we're not too sure about) playing back video.
8:03PM Demo time!
8:03PM Extending physical product range with a virtual product linueup -- basically it's one panel of actual shoes placed next to a bunch of screens cycling through other sneakers.
8:02PM Chris Aubrey from Adidas is out now to talk shopping experience... in the FUTURE!
8:02PM Now we're talking about combining the convenience online shopping with the satisfaction of in-store purchases.
8:01PM Now we're talking about how pervasive computers have become. Apparently they're everywhere.
8:01PM Sadly that's all he could say for now and took off.
8:00PM Devices should enter carrier validation this summer, with a commercial launch shortly after.
8:00PM The two have entered a multiyear deal to produce mobile hardware together.
7:59PM He's thrilled about the opportunity to build devices based on Atom hardware.
7:58PM Here comes Sanjay Jha from Motorola Mobility, this could be interesting...
7:58PM Intel reference platform outperforms unnamed competing phones.
7:57PM 10 pics in about a second, impressive!
7:56PM Now there's a person in a black body suit helping them show off burst shooting.
7:56PM Reference design is 8MP, but hardware supports up to 16MP.
7:56PM And it'll play Fruit Ninja too! Sold!
7:55PM And, of course, Angry Birds comes out.
7:55PM Google might have something to say about this since we're talking Gingerbread.
7:55PM "The most performant version of android on the planet" Performant?
7:54PM Timelapse video comparison of battery life of the reference medfield device against some generic looking Android device.
7:53PM The room is decidely less excited about this.
7:53PM McAfee security, 3D gaming, 1080p video playback...
7:52PM Now we're getting a demo of the software features.
7:51PM Oh, and NFC, of course.
7:51PM 6 hours of HD video playback, 45 hours of audio, 8 hours of talk over a 3g network and 14 days on standby.
7:50PM It's running Android on an Atom, with an 8MP camera, 1080p video capture.
7:49PM But the reference design we've already seen is out on stage now.
7:49PM And just like that it's gone.
7:48PM Lenovo will have the K800 and a 10-inch Atom-powered tablet at their booth on the show floor.
7:47PM Coming to China Unicom in Q2
7:47PM 4.5-inch 720p screen
7:46PM Lenovo K800 smartphone
7:46PM And he's holding it upside down!
7:45PM The next wave of devices will be connected and powered by the cloud... how that's different than our current crop of high-end smartphones isn't clear.
7:44PM Here comes Senior VP at Lenovo Liu Jun to introduce the first Intel-powered smartphone.
7:44PM First market will be China.
7:44PM The best of Intel's computing is now coming to smartphones.
7:43PM Only 10% of phone activity is actually voice calls.
7:43PM 400 million Intel mobile communications devices
7:43PM Your smartphone has more computing power than the computers that put a man on the Moon -- an oldie, but goodie.
7:42PM Next step: 14nm!
7:41PM Ivy Bridge gets its first shout out -- 22nm FTW
7:41PM There are a billion transistors on modern processor.
7:40PM Intel still stands by Moore's Law.
7:40PM Talking about seamlessly integrating security to make it easier and safer for users.
7:39PM Engaging, consistent, aware and secure.
7:39PM He believes there are four essential keys to personal computing.
7:38PM Talking about the shift from the "personal computer" to "personal computing."
7:37PM "What we've seen is nothing compared to what's on the horizon."
7:37PM And here comes the man himself -- Paul Otellini.
7:36PM "With intelligence everywhere, there's no limit to what we can do"
7:35PM Wonder what they've got in store for us... could it be Medfield news?
7:35PM 've got an Intel-powered Android phone, a Lenovo laptop, a touch screen ultrabook, a TV, and many, many more smartphones...
7:34PM Time for a little commercial.
7:33PM Listing off Intel's many 2012 highlights -- ultrabooks, digital security (purchasing McAfee)
7:32PM "every year the company finds new ways to drive innovation forward"
7:32PM He's talking up Otellini's record as CEO, calling his reign a huge success.
7:31PM And here comes Gary Shapiro to introduce Paul Otellini.
7:29PM Ke$ha the official soundtrack of CES 2012?
7:29PM Lights are down and here we go!
7:28PM Translation: it's about to get real in here.
7:27PM We've been asked to silence our cellphone (fine) and disable our "wireless devices" (not a chance).
7:26PM In the future, if Intel has its way, we'd all listen to nondescript electronic music populated by piano loops.
7:22PM We're less than ten minutes away from the start in theory, but there's still a lot of people filing in and searching for seats.
7:19PM We're in and seated and being treated to some increasingly loud house music. Fingers crossed Paul Otellini comes out spinning glow sticks.