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Spotify tops three million paying subscribers, 20 percent of its active user base

Donald Melanson, @donmelanson
January 26, 2012
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It hit two million paying subscribers in September of last year and 2.5 million in November, and now Spotify has hit another big milestone. According to the Financial Times, it now has three million subscribers paying for one of its premium services, which reportedly represents more than 20 percent of its active user base. As the FT notes, that percentage is up from 15 percent in March of last year, and Spotify says that its "active" users don't include folks who signed up for a a free trial of its premium service but didn't continue to use the free service. Interestingly, the company also revealed that over half of its paying subscribers are under 30, which Spotify's Ken Parks says is a "remarkable number of people who are generally hard to monetize."

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