Insert Coin: Dash car stereo gives your iPhone a new home, away from the cupholder (video)

In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you'd like to pitch a project, please send us a tip with "Insert Coin" as the subject line.

We're pretty fond of new ways to integrate smartphones with car stereos here at Engadget, which is why we're particularly intrigued by a new Kickstarter project called Dash. Unlike MirrorLink, which reflects a phone's interface onto a larger touchscreen, this nifty creation puts the smartphone front and center in the stereo itself. While the Dash will initially support only the iPhone 4 / 4S and iPod Touch -- which connects via the dock connector -- the company seems ambitious to target other platforms in the future.

The Dash comes in two parts, the double-DIN stereo itself, along with a detachable aluminum faceplate that's held to the main unit with neodymium magnets. The only interface element is a volume knob, as every other interaction is performed on the iPhone's 3.5-inch display -- just promise to keep your eyes on the road when you sort through your tunes. The stereo contains four 50W channels and two 2V preamps. The Dash is currently projected to ship in July for $300, but a $250 donation serves as a discounted preorder right now. It'll be available in a variety of colors, which you can peep in the gallery below, and be sure to check out the project's video after the break.

Previous project update: Since we featured the 50-Dollar Follow Focus in our January 25th segment of Insert Coin, nearly $50,000 in funding has been amassed -- close to five times the amount originally sought. Stragglers have until February 13th to hop aboard, where a $60 commitment will score one of the units and cover shipping charges.