MediaTek sees no reason cheap phones can't have Ice Cream Sandwich too

If you don't want to drop $300 on a phone we don't blame you -- honestly, the idea makes us feel a bit dirty too. MediaTek doesn't seen any reason for it either. The company has been working its way in to the mobile chipset business for a little while now, and its latest is aimed squarely at the lower end of the handset spectrum but still promises to deliver the latest in dessert-themed operating systems. The MT6575 is a single core Cortex-A9 solution with an unidentified 5-series PowerVR GPU on board and an HSPA modem. The 1GHz core probably won't win and benchmark competitions, but it's enough to push Android 4.0 to a qHD screen, power through 720p video and capture shots with an 8 megapixel sensor. It even is capable of supporting 3D displays and DTV broadcasts -- not too bad for something destined to wind up in $50 smartphones. Checkout the complete PR after the break.

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MediaTek Launches MT6575 Android Platform

New platform addresses the growing market for mid and entry‐level smartphones

TAIWAN, Hsinchu – 13 February, 2012 – MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced the availability of the MT6575, its 3rd generation platform for mid and entry‐level Android smartphones. The MT6575 platform offers a 1GHz ARM® CortexTM‐A9 processer, a proven 3G/HSPA modem and runs the latest "Ice‐Cream Sandwich" Android 4.0 release.

"We expect significant growth in entry and mid‐level smartphones, with wholesale prices under US$190, over the coming years. We forecast that this segment will almost triple in size from 191 million shipments in 2012 to 551 million by 2016. At that time, we also expect approximately 75% of those entry and mid‐level smartphones to ship to emerging markets" said Neil Mawston, Executive Director, Global Wireless Practice, at Strategy Analytics. The MediaTek MT6575 platform is ideally suited to cater to a wide range of smartphone devices that target this growing segment in multiple markets around the world.

"Leveraging the energy‐efficient, high‐performance Cortex‐A9 processor in Android smartphone applications is an extremely compelling proposition and a great proof point for the scalability of the ARM architecture. During 2011 the Cortex‐A9 processor has powered many of the most up‐to‐date and highest performance smartphones. The proliferation of Cortex‐A Series processors into lower cost, mainstream mobile devices will deliver a significant uplift in the user experience," said Laurence Bryant, Director of Mobile, ARM.

For mid‐range smartphones, the MT6575 platform supports 720p high‐definition video playback and recording with an 8MP camera and qHD (960x540) high‐resolution displays via a PowerVRTM SGX Series5 GPU (graphics processing unit) from Imagination Technologies. In industry‐standard benchmark testing, the MT6575 offered over 35% improvement for browser applications and over 20% improvement in graphics capabilities for gaming when compared to competitors' best offerings in these segments.

Additionally, the MT6575 platform provides built‐in support for advanced features such as integrated capabilities to drive 3D displays and proprietary algorithms for mobile display picture processing. In sum, the MT6575 provides DTV‐grade picture quality on a smartphone by leveraging MediaTek's proven technology as a world‐leading DTV platform provider.

The MT6575 platform also supports entry‐level smartphones with smaller display sizes, lower resolution, less memory and reduced multimedia requirements. In addition, the MT6575 boasts the world's lowest power consumption and most comprehensive integration of hot swap dual‐SIM capability compatible with the Android platform. With the MT6575 dual‐SIM solution, consumers will no longer have to worry about dropped calls while active data transfer is happening on either SIM card, and will experience automatic resumption of data exchange once calls on the other SIM card have ended, in addition, with the hot swap feature enabled, the SIM card can be inserted without switching off the mobile.

The 3G/HSPA modem integrated in the MT6575 platform has been qualified at major 3G operators world‐wide.

The MT6575, delivered in 40nm CMOS technology, builds on the proven track record of the 2nd generation MT6573 platform – i.e., the platform that powers the Lenovo A60, China Unicom's top selling handset in the sub‐RMB 1000 (approx. $160 USD) smartphone category.

"We are very excited by the prospects of the MT6575 platform. It combines MediaTek's innovative chipset technology with our proven reference design and complete software solution model. We believe this platform is ideally suited to enable our customers to address mid and entry‐level smartphone cost and performance needs on a global basis – today and tomorrow," said Ching‐Jiang Hsieh, President of MediaTek.

The MT6575 is currently being incorporated into the latest smartphone offerings by many of MediaTek's leading customers and the first smartphone models based on this new platform will hit the market in the first quarter of 2012.

About MediaTek Inc.
MediaTek Inc. is a leading fabless semiconductor company for wireless communications and
digital multimedia solutions. The company is a market leader and pioneer in cutting‐edge
SOC system solutions for wireless communications, high‐definition TV, optical storage, and
DVD and Blu‐ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the
code "2454", MediaTek is headquartered in Taiwan and has sales or research subsidiaries in
Mainland China, Singapore, India, U.S., Japan, Korea, Denmark, England and Dubai. For more
information, please visit MediaTek's website at