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Apple chomps Chomp to improve App Store search

Daniel Cooper, @danielwcooper
February 24, 2012
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If we were Tim Cook, we wouldn't be able to resist the temptation of wasting some of that $100 billion on something extravagant, like a crystal iPhone dock or private theme park. Instead the boys in Cupertino remain dogged in quietly acquiring start-ups and hoping no-one notices. Chomp is the latest technology company whose staff will find themselves with a pass for the Infinite Loop car park. It's an app discovery business with technology reportedly far in advance of the App Store's current keyword-based search and given that there are 500,000 apps, it's unsurprising that people aren't finding what they need. You may recall that Chomp powered Verizon's Android searches too, a situation we don't expect to last very long as soon as it's time to renegotiate that contract. The companies will be mixing their sauces together in the hope of making some good goulash, although as usual, we don't expect to get a taste for a while.

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