NBC, YouTube pair up for synchronized streaming at London 2012
If the news that the Olympics is but 141 days away fills you with excitement, then you'll be overjoyed to know that NBC has abandoned Silverlight for YouTube, which is the network's official on-demand partner for the games. All events will be streamed live on Google's backbone (presumably via NBC.com), with replays of web-exclusive events, all the TV broadcasts and "behind the scenes" footage all available at your whim. Good luck finding the 3,000 plus hours necessary to watch it all, unless this is the reason you've been looking for to quit your job over the summer.
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The Summer Olympics is one of the most highly anticipated sporting events in the world. At the 2012 Olympic Games in London, 11,000 athletes from 205 countries will gather to compete for glory in more than 300 events.
We are going to make Olympic history. With YouTube as our official video-on-demand partner, NBCOlympics.com will be the exclusive online destination for all in-venue video. We plan to deliver the most extensive 2012 Olympics content to viewers, including---for the first time ever---ALL events streamed live. That's right, you'll be able to watch up to 3,000 hours of live streaming covering all 302 Gold Medals and every event inbetween.
We'll also include replays of Web-exclusive events, all television broadcasts, interviews with the athletes and exclusive daily segments about London 2012. Live streams will be available across our mobile platforms, providing an extraordinary 360-degree coverage of The Games.
The London 2012 Olympics are already proving to be the 17 most exciting days on the 2012 summer calendar. There's the heated rivalry between Team USA's and Team Jamaica's sprint to the finish. Also, Michael Phelps returns to the pool to compete for an Olympic record-breaking 18 gold medals. This is your chance to make history with us. Include your brand message with our exclusive coverage of the 2012 Olympic Summer Games.
