In the face of increasing competition from movie services like
Lovefilm,
Knowhow Movies and
iTunes, Sky has reportedly decided to reinvent Box Office as Sky Store. Rather than the limited number of pay-per-view titles each month, it'll be repositioned as an online movie library with over 1,000 titles to view on your set-top-box, desktop or
mobile device. New releases will be priced at £3.50 in standard-definition or £4.00 ($6.30) in HD. Back-catalogue titles will be priced at £1.99, with discounts on that figure on an infrequent basis. Sadly the service is only available to the five million or so subscribers with
Anytime+, those who currently remain using SD services will get to keep the old-school Box Office.
