Sky Store replaces Sky Box Office in the war against everyone else

In the face of increasing competition from movie services like Lovefilm, Knowhow Movies and iTunes, Sky has reportedly decided to reinvent Box Office as Sky Store. Rather than the limited number of pay-per-view titles each month, it'll be repositioned as an online movie library with over 1,000 titles to view on your set-top-box, desktop or mobile device. New releases will be priced at £3.50 in standard-definition or £4.00 ($6.30) in HD. Back-catalogue titles will be priced at £1.99, with discounts on that figure on an infrequent basis. Sadly the service is only available to the five million or so subscribers with Anytime+, those who currently remain using SD services will get to keep the old-school Box Office.