ArenaNet thanked Guild Wars 2 beta applicants with a special video earlier this week, the move was met with a surprising amount of angst-ridden complaining because the video was gated behind a "Like" button on Facebook. Some gamers just didn't want to sign up for Facebook just to see a video or resented the idea that the thank-you was really just a clever marketing trick to advertise the game to their friends.
While complaining does seem a bit like looking a gift horse in the mouth (and it was easy enough to find a copy of the video on YouTube within five minutes anyway), I can still understand why some folks are irritated by the permeation of social media into every corner of the MMOsphere, from news sites like ours to clicking "Like" for free stuff to auto-Tweeting in-game accomplishments.
What about you? Do social media tie-ins annoy you?
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