Biegert & Funk bring the literal time to your wristwatch with QLOCKTWO W

It's a common desire among everyday folk: we often say we'd like to read more, if only we had the time. While it's unlikely to fill your noggin with the prose of Hemingway or the poetry of Whitman, a new wristwatch from Biegert & Funk promises to quench your thirst for words and literally provide you with the time. Known as the QLOCKTWO W, the timepiece is a portable revision of the company's original wall clock, both of which display the current time in everyday language. Priced at €550, the watch is scheduled for arrival this autumn and will be available in black or stainless steel variations, with either rubber or leather bands. As another option, those who find English far too mundane may spring for the Deutsch version. Curious shoppers will find the full PR after the break.

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Biegert & Funk presents the world's first wristwatch in words at Baselworld

For the first time, Biegert & Funk is exhibiting a completely new kind of wristwatch, the QLOCKTWO W, at Baselworld. QLOCKTWO W does not show the time with hands or digits. Time is indicated on this purist watch as readable text, turning it into a statement: "It is half past nine". The square watch face has a uniform grid of 110 letters. When the stainless steel button is pressed, words light up in unexpected places which describe the time. The initially random order of the characters lends this wristwatch a mysterious aesthetic. "QLOCKTWO W makes you aware of the moment. Showing the time becomes an interesting experience for the owner," explains Andreas Funk from the design duo Biegert & Funk.

The basic shape of the QLOCKTWO W is, like all QLOCKTWO variations, a square. The design is minimalist and precision crafted, its form reduced to the essentials. The high quality brushed stainless steel casing measures 35 x 35 mm. The watch comes with either a rubber or leather strap.

Together with the time, QLOCKTWO W also displays the calendar day or seconds. "It is operated by a single push button and could not be more simple: one push to display the time, two for the calendar day and three for the seconds," says designer Marco Biegert.

QLOCKTWO W will be available from autumn 2012 in two variants, natural stainless steel or black, at a cost of approx. 550 euros.