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Student's push to make Raleigh more walkable relies on homemade signs and QR codes

Jason Hidalgo, @JasonHidalgo
April 13, 2012
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Walking is apparently underrated. So University of North Carolina at Chapel Hill student Matt Tomasulo decided to engage in some "guerilla urbanism" in January with fellow fans of bipedal activity, posting 27 signs at three Raleigh, NC intersections as part of the "Walk Raleigh" project. The cardboard and vinyl signs contained snippets about how many minutes it would take to walk to must-see destinations like Raleigh City Cemetery, as well as QR codes for downloading directions. Like the activity it promotes, Tomasulo says the idea behind the project is simple: It's OK to walk. Apparently, Tomasulo and his buddies did such a great job with the signs that it took the sharp folks at the city government a month to catch on and take the stuff down. The city has since walked back its opposition to the signs, however, and put them back up as part of a 90-day pilot project. In the meantime, Walk Raleigh has turned into a Walk [Your City] Kickstarter campaign to put your wallet where your feet are.

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