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LG's IPS monitors head downmarket with 2D-only IPS4 series launching soon

Richard Lawler, @Rjcc
April 27, 2012
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While LCD monitors with in-plane switching technology were once decidedly settled at the high end, LG apparently thinks its time for everyone to have one and is launching its mainstream IPS4 line. Executive VP JJ Lee says the aim is for IPS monitors to become "ubiquitous in every room", bringing better color reproduction, picture quality and wide viewing angles with them. So far we know they're slotting in just below the 3D-capable models shown off at CES, but there's nothing mentioned in the press release (included after the break along with another pic) about prices, sizes, specs or model numbers. If you're in the market however, expect to find out more soon since they will roll out to Asia first in May, followed by Europe and North America in "the coming weeks".

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LG MAKES DYNAMIC VIEWING EXPERIENCE MAINSTREAM WITH NEW IPS MONITORS
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IPS4 Monitor Delivers Stunning Picture Quality, Lifelike Color Expression,
Original Color Consistency, Enhanced Viewing Comfort

SEOUL, Apr. 27, 2012 –- LG Electronics (LG) today announced the availability of a new line of monitors, the IPS4 series. These monitors feature In-Plane Switching (IPS) rather than conventional Twisted Nematic (TN) panels, allowing for superb color reproduction, exceptional picture quality and unmatched color shift-free wide viewing.

Thanks to an impressively wide viewing-angle (178 degrees), the new IPS monitors enable viewers to enjoy superb picture quality without any color shift whether sitting, standing or lying down. Smooth Color Change also eliminates blur generated from rapid motion in action scenes, sports or video games so that viewers feel less eye fatigue even during longer viewing sessions. When all of these technologies are combined, the result is a richer, more comfortable viewing experience.

By boosting color consistency and minimizing color changes, the IPS4 series is able to reproduce original colors, virtually eliminating the gap between what is shot and what is shown. As such, the IPS4 monitors are ideal for anyone engaged in photography or video editing.

"Despite strong sales and dominating the professional market, IPS monitors were less popular with the majority of consumers due to the cost of high-quality IPS panels," said J.J. Lee, Executive Vice President and Head of IT Business Unit of LG Home Entertainment Company. "With the launch of the affordable IPS4 series, LG is taking a huge step in making IPS monitors ubiquitous in every room."

A number of easy-to-use functions add to the appeal of the IPS4 series. For instance, the Dual Smart Solution feature uses a simple one-click set-up to run dual monitors, and even creates a dual taskbar and auto-optimized dual web split screen. The Dual Screen feature optimizes the window size to automatically divide the screen to view multiple web pages, making it easier than ever before to multitask online.

Efficiency has also been improved. The monitors are equipped with a cable management design that does away with the messy snarl of wires. The IPS4 series is much more energy-efficient compared to conventional LED monitors without sacrificing picture quality.

LG's IPS4 series will first become available in Asia in May followed by Europe and North America in the coming weeks.

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