Latest in Apple

Image credit:

Ex-Microsoftie Robbie Bach: I wouldn't have made Zune MP3 players, we were just 'chasing Apple'

Jon Fingas, @jonfingas
May 14, 2012
Share
Tweet
Share

Sponsored Links

It took some time after Robbie Bach left Microsoft for the Zune device line to wind to a close, but that hasn't stopped the former music (and gaming) executive from suggesting that it should have been ramped down much, much sooner. While discussing the best way to get a startup company humming at a Northwest Entrepreneur Network event, Bach mentioned his view that Microsoft should never have started down the MP3 player path to start with and should have instead gone service-only. The Zune was a too-little-too-late reaction to the iPod, according to him, and the option to squirt your songs apparently wasn't enough of a lure:

"We just weren't brave enough, honestly, and we ended up chasing Apple with a product that actually wasn't a bad product, but it was still a chasing product, and there wasn't a reason for somebody to say, oh, I have to go out and get that thing."

We've had some affection for the Zune in the past, but there's no denying that it faced an uphill battle from the start. Sales leveled off almost immediately, and the damage was primarily to smaller competitors like Creative and SanDisk that couldn't throw their weight around the way Microsoft did.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Live PlayStation 5 photos reveal a truly giant console

Live PlayStation 5 photos reveal a truly giant console

View
Microsoft releases a final preview for Windows 10's October update

Microsoft releases a final preview for Windows 10's October update

View
Verizon's $30 Unlimited Plus tablet plan offers 5G access

Verizon's $30 Unlimited Plus tablet plan offers 5G access

View
The original Pixelbook is out of stock on the Google Store (updated)

The original Pixelbook is out of stock on the Google Store (updated)

View
Homeland Security warns of a 'critical' security flaw in Windows servers

Homeland Security warns of a 'critical' security flaw in Windows servers

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr