Insert Coin: The Kick, an iPhone-controlled camera light

In Insert Coin, we look at an exciting new tech project that requires funding before it can hit production. If you'd like to pitch a project, please send us a tip with "Insert Coin" as the subject line.

Insert Coin The Kick, an iPhonecontrolled camera light

Lighting in photography or movie making is often the reserve of pros who can either afford a studio's worth of equipment or who have the know-how to generate just the right effect with one light. Rift's Kick light mostly tackles the latter by using a control you (probably) already know how to use: your iPhone. If you opt for the WiFi-toting Kick Plus model, an iOS app can control one or more lights for basics like brightness and color temperature -- but it really comes into its own when you want a dash of color or to record video. A Kick can sample color from a palette, a video or directly from the iPhone's camera; temporal effects like a lightning storm can spice up an amateur horror movie. If you're only looking for a straightforward white light to back up production for a traditional camera, the Kick Basic will let you control the rudiments from buttons on the light itself.

Unless you're just looking for a sticker reflecting your support, every pledge tier is directly tied to buying a Kick light in advance. Early buyers can put down $89 to get a Kick Basic in black or white, or $139 for the Kick Plus. The more you buy, the cheaper it gets: $180 or $280 will land a pair of Basic of Plus lights, and stores can pay $4,300 or $6,500 to get a hefty 50 units of either model. If you're starting on a small-scale movie production or just have to have properly-lit subjects for street photography, head on over to the Kickstarter source link and chip in.

Previous Project Update: We always like it when an Insert Coin project reaches its target early, and so we're happy to say that Sensorcon's Sensordrone mobile device has pushed well past its $25,000 goal. Pledges are still open until July 21st, though, and will let you get in on the first wave of regular production orders if you jump in now.