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Apple SVP Eddy Cue wanted 7-inch iPad in 2011, internal email says

Zach Honig
August 3, 2012
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During today's proceedings at the Apple vs. Samsung patent infringement trial in Northern California, an internal Apple email came to light, where Senior Vice President of Internet Software and Services Eddy Cue suggested that the company manufacture a 7-inch tablet, anticipating a market for a smaller slate. The email reportedly dates back to January of 2011, and was sent to Scott Forstall, Tim Cook and Phil Schiller, according to The Next Web. AllThingsD added that the topic originated with an email from a reporter, who shared that they had switched to a 7-inch Samsung tablet from the iPad, because they found the smaller size of the Tab more appealing. Cue reportedly agreed with the findings, and made his own suggestion. That email hasn't led to a smaller form-factor iPad to date, but with rumors heating up around an upcoming "iPad Mini," it's possible that Apple's compact tablet could one day arrive. And Cue was right -- there's clearly demand for a 7-inch tablet. Update: Read the email for yourself after the break.

Apple SVP Eddy Cue wanted 7inch iPad in 2011, internal email says

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