Over-the-air firmware updates are mainstays for most smartphone platforms, but custom ROM builders have rarely had such a luxury, even with Android. The OTA Update Center wants to shoulder that noble burden. Along with simply hosting the updates to prevent outrageous bandwidth bills, the Center enables everything an Android ROM creator might need, such as update checks, on-device firmware flashing and wiping either a cache or all user data for the more dramatic upgrades. In practice, the real perk is the cost: it's free to use, so everyone from hobbyists to seasoned teams can take advantage. While the list of those either using or planning to use the OTAUC isn't public, we're hoping it leads to a few more experimental builds of CyanogenMod and other ROMs that can now get the same tender loving care as the official code.