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Windows 8 RT tablets to sell for $300 less than Intel-based counterparts, says Lenovo exec

Sean Buckley, @seaniccus
August 17, 2012
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Microsoft and its OEM partners haven't been particularly forthcoming on how much the first round of Windows 8 tablets are going to cost, but one Lenovo executive just gave us a hint. In a recent interview with Bloomberg, David Schmoock, Senior VP of Lenovo's North American division, said that full-on Windows 8 tablets would ring up between $600 and $700, noting that ARM-based Windows RT slates would sell for $200 to $300 less. "RT will play in consumer and retail at very aggressive price points," he said. This echoes previous reports that suggested Microsoft would introduce the Surface with a competitive $200 price tag. The Lenovo VP didn't reveal any specific prices, of course, but his estimates would put the ThinkPad Tablet 2 somewhere between $300 and $500. Schmoock also commented on Ultrabook sales, stating that he didn't think Intel would meet its lofty saturation goals: 40 percent of the market by the end of 2012. "They'll be a lot bigger than they are now," he admitted, "but I don't know if it will get all the way up to 40 percent."

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