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Nintendo sees next opportunity for Wii success in Latin America, Eastern Europe

Ben Gilbert, @RealBenGilbert
September 13, 2012
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"We will continue to sell the Wii," Nintendo America president and CEO Reggie Fils-Aime told investors today in a Q&A followup to the company's big Wii U event in New York City. "In the US, the Wii has sold about 40 million units. We believe that there continues to be an opportunity with the Wii." However, where Fils-Aime sees the most opportunity may not be where you expect. "I'm responsible for Canada, and Latin America as well," he said. "We think there's opportunity in both of those markets, especially Latin America." The Wii is currently offered by Nintendo in North America, Asia, Australia, and Europe, but not Latin America. The Wii ranges from $140 to $250, depending on what it comes with.

"You can reach price points, you can reach consumers that, candidly, we won't be able to reach with the Wii U. That's gonna continue to be an opportunity," he said. Fils-Aime and Nintendo also have their eyes on Eastern Europe. "On a global base, certainly there are markets in Eastern Europe. There are a number of other markets where if Wii has an attractive price point, it'll do well."

He also stood behind the console continuing to sell in its currently available markets alongside the Wii U after the new console launches this November. "We do believe there's still opportunity for the Wii, and we will continue to sell the Wii side-by-side for some period of time." Unsurprisingly, he didn't say exactly how long Nintendo is planning that support, nor would he say if we should expect a price drop for the aging console, but if we had to guess, we'd say "The Wii will drop in price" and "soon."

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