Fox embraced a radical thought when it outlined its Digital HD initiative earlier this month: customers are more likely to buy digital movies if the content isn't artificially delayed and priced to match the releases on conventional discs. The studio is about to see if that gamble on common sense pays off. As of today, you'll find 600-plus Fox movies ready to buy or rent in HD across every major digital video store in the US, with many downloads cleared to arrive ahead of their physical counterparts at lower prices that reflect a disc-free reality. The media giant has also decided to play nicely with Google after a longstanding absence, putting its movies and TV shows on Google Play Movies and YouTube. Its tentpole movie release Prometheus is unsurprisingly being used as the prime incentive to try Digital HD; the title is available online three weeks before the Blu-ray launch at a more reasonable $15 price. The sci-fi thriller is even Fox's first movie destined for UltraViolet cloud lockers. Only Americans will have expanded access to movies and TV at first, but it shouldn't be too long before many countries can be creeped out by Michael Fassbender's android -- including on their Android devices.
TWENTIETH CENTURY FOX ADVANCES ENTERTAINMENT WITH DIGITAL HD™
Digital Model Expands Ownership Experience with HD, Affordable Pricing and Early Access
Up to 600 Digital HD™ Movies Available Immediately from Fox in over 50 Countries
LOS ANGELES – Sept. 18, 2012– Twentieth Century Fox Home Entertainment today announced the launch of DIGITAL HD™ -- a new initiative that allows consumers to download or stream their favorite Fox movies on a variety of connected devices. Customized for today's digital lifestyles, more than 600 Fox films can now be enjoyed anywhere, anytime in amazing high-definition immediately in the U.S. from Amazon, CinemaNow, Google Play, iTunes, PlayStation, VUDU, Xbox Live and YouTube.
The epic sci-fi thriller PROMETHEUS is also available today on DIGITAL HD™ for less than $15, arriving three weeks before Blu-ray, DVD and video-on-demand (VOD).
Digital HD™ combines four key benefits into one offering with earlier access to new releases, attractive pricing, cloud storage and availability across multiple devices. Whether the plan involves watching Fox movies on connected HDTVs in your living room, or on your tablet or smartphone on the run, Digital HD™ offers up versatility and convenience.
"With almost 800 million broadband connected devices globally, and millions of people accessing entertainment on those devices, we feel the medium's time has come,'' said Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment. "DIGITAL HD™ redefines digital ownership in a way that presents consumers with a full range of benefits in a coherent way, and it allows them the chance to build digital movie collections that can literally be carried in the palms of their hands. "
"Available in more than 50 countries, DIGITAL HD™ is a brand that will define the convenience and selection that digital ownership brings," added Mary Daily, President of Worldwide Marketing and Chief Marketing Officer, Twentieth Century Fox Home Entertainment. "Over time, DIGITAL HD™ will embody the benefits of HD quality and the ultimate all-access pass to the best in entertainment."
Today's launch will coincide with the most extensive all-digital media campaign to date for digital movies that will reach over 100 million active movie viewers across online retailer sites and through the No. 1 sports, music and gaming sites.
PROMETHEUS on DIGITAL HD™ is also Fox's first UltraViolet-enabled title. Additional DIGITAL HD™ new releases this year include ABRAHAM LINCOLN: VAMPIRE HUNTER, ICE AGE: CONTINENTAL DRIFT, THE WATCH and DIARY OF A WIMPY KID: DOG DAYS.