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Apple's Jony Ive tapped to design one-off Leica M for charity auction

Apple's Jony Ive tapped to design one-off Leica M for charity auction
Ben Gilbert
Ben Gilbert|@RealBenGilbert|September 18, 2012 10:02 AM

In case the newly announced Leica M simply isn't astronomically expensive enough -- or charity-minded enough, as it were -- Apple's senior VP of design Jony Ive is working with the German photography company on a one-off version set to be auctioned for charity. Given the M's baseline price of €6,200 (about $8,100), we're guessing the one-of-a-kind version designed by one of the world's most influential designers is going to fetch a pretty penny at auction. Like, "sell off one of your extra homes" kind of money. Leica head Dr. Andreas Kaufmann announced the collaboration last night during a Leica event at Photokina -- an event that Ive himself was reportedly set to appear at -- where he said that the auction will be done with U2 frontman (and longtime friend of Ive) Bono Vox. The latest Leica M debuts in early 2013, though we won't see the fruits of Ive and Leica's collaboration for some time as the camera's design has yet to begin.

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