Ion The Game action cam has built-in WiFi and 2.5-inch display, we go hands-on (video)

Between big guns like GoPro and Contour and big names like Sony, the action camera market is getting pretty full, pretty fast. Back in May, we saw the arrival of the Air Pro WiFi from Ion, an oblong mountable camera with an add-on WiFi module, and now the company's got another addition to the line, the punnily-named (wait for it) Ion The Game (get it? Eye? Eye-on The Game?). The whole "action" part is far less pronounced here. This sports cam is intended to be more stationary than its predecessor -- mounted on a still spot to capture soccer games (don't let them catch you calling it that here in Europe) and to help you critique your golf swing.

The key differences here -- aside from its boxier shape -- are the 2.5-inch display and the WiFi, which is built directly into the device, rather than relying on an add-on. The display isn't much to write home about. It's small, a bit dull in the color department and a little choppy. It'll get the job done though, when it comes to monitoring action (or lack of action, we guess) on the fly. The WiFi meanwhile, adheres to the company's whole "shoot-and-share" motto, letting to send videos directly to Facebook and the like.

The camera looks reasonably rugged, with a plastic protected lens -- it's also water-resistant up to 10 meters. The Game records to SD cards and will be arriving by the end of the year, priced at an admittedly lofty €329 here in Europe.

Steve Dent contributed to this report.