Of PlayStation Vita owners, 'almost all' own PlayStation 3 as well

Sony isn't sharing exact numbers, but Sony Computer Entertainment America VP of marketing, handhelds and home consoles John Koller teased that "almost all" PlayStation Vita owners are also PlayStation 3 owners. We were discussing the potential crossover between Vita and PS3 -- the obvious comparison to Nintendo's latest offering, the Wii U, and its tablet controller. The Vita and the PS3 are capable of producing similar functionality, and, if anything, with higher fidelity, as the Vita is a standalone console.

Koller says Sony invites the comparison. "We tell our PlayStation fans all the time that what the Wii U is offering is something that Vita and PS3 can do quite easily," he says. It's not just about the functionality, however, it's about whether implementing that functionality makes any sense. "It's dependent on the content. So we need to make sure the content isn't force fed. And, to us, making sure that the gamer receives the right type of experience is what's most important. So we're gonna pick our spots, but that technology does certainly exist here."

It wouldn't be hard to imagine Sony bundling the Vita and its new PS3 model together for holiday sales, pushing up against this holiday's Wii U launch. Koller says not just yet, though. "As we look at the lineup, there are gonna be some opportunities to do that. Whether we want to bundle the hardware together remains to be seen," he explains. It sounds like we'll be hearing more on that front in the future, as "retails asks for it all the time," Koller says. For now, however, he's happy knowing that the vast majority of Vita owners are already prepared for cross-functionality between the two consoles. "In the meantime, you look at the Vita consumer and a very high percentage -- almost all of them -- own a PS3. So you see that crossover works."