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Dish gives up effort to turn Blockbuster into a Netflix competitor

Donald Melanson, @donmelanson
October 5, 2012
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It's been an especially bumpy road for the Blockbuster brand these past few years, and things just got a bit more rough. In an interview with Bloomberg, Dish Network founder and CEO Charlie Ergen confirmed that the company is abandoning its current efforts to challenge Netflix with Blockbuster, saying that it no longer plans to use the brand as a video streaming or DVD-by-mail service in the US. Ergen did say that Dish had other plans for Blockbuster, but he didn't elaborate on what those may be. He also seems to be fairly resigned to the whole matter, saying "worst case, we'll take our money after having wasted some time, not much money, and life goes on."

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